Social video "Fight myopia"
Social video
How to show the world through the eyes of a short-sighted person?
How can we demonstrate the impact of myopia on our lives through ordinary actions familiar to everyone?
Those were the questions we asked ourselves while creating the video for Cooper Vision. How to show the child's feelings in the frame - after all, myopia is not only about the perception of the environment, but also about self-awareness. We spent a filming session in a black pavilion, filling the space with objects that characterize childhood - a crib, a toy, etc. Then the light gradually narrows, showing closeness and stiffness.
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This story may be different for our children.
Narrating from the perspective of a little boy allowed us not only to tell, but also to visually show the development of myopia. These are difficulties that anyone can face. Fight myopia!
A graphic clip of a residential complex
Social video "Fight myopia"