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CooperVision Fight myopia

Social video

The world through the eyes of a myopic person
Myopia (nearsightedness) is not only about poor vision, but also about a person's sense of self. That's why in the video for CooperVision, who is a global manufacturer of contact lenses, we showed the world of a myopic child from the outside and inside. His vision and emotions, He may experience blurred landscapes, drawings, a basketball hoop and suddenly the light disappears. Because of myopia, the boy begins to be consumed by darkness. He is lost and defenseless. We have shot in a black pavilion to convey the child's condition.
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Turn on the light and the darkness will go away
At the end of the video there is a ray of hope. We remind the viewer that he can choose a different life for himself and his children, a bright and colourful life. Fight against Myopia!

A graphic clip of a residential complex

CooperVision Fight myopia