UNO Unistroy

For the presentation of the residential complex, we chose the concept of a dynamic fashion video. The action takes place at a photoshoot, several models pose in different locations, symbolically representing life in the residential complex. One of the models poses with the background of angular panoramic glazing and full windows, thus showing the uniqueness of the flats. It creates an image of freedom, which can be felt when living in such a flat without giving up the coziness and warmth of a familiar home. Ribbed glass and gray background is the second decoration, reminiscent of a concrete wall. The effect of a multifaceted lifestyle is created, and the brightly dressed model reinforces this impression. The third location is a cozy armchair, where the model dressed in a business suit is surrounded by flowers, plants and moss. It creates an image of a courtyard where you can not only relax, but also work. The fourth location shows the lobby: a wall of wooden slats gives a sense of security, and silhouettes of leaves emphasize the proximity to nature.

The film was shot in one shift in one hall of the pavilion. This speed was achieved by using a main camera, a Handycam camera and a photographer on the set at the same time. VHS shooting is often imitated in post-production, but we decided to shoot on a real Sony Handycam to make the analogue format look as realistic as possible. At the stage of post-production, we used all the photo and video material. Frequent frame changes, dynamic shooting, mixing photos and video, the sound of the camera shutter, the use of poly-screen - all this allowed us to make the video very diverse, bright and fresh.

UNO Unistroy

With Fun on the sofa <br> Messenger FUN